C1 Advertising

 Friday 28th February 2025

What is advertising?

 

The main aim of advertising is to communicate a clear message about the product, service or issue

Commercial advertising aims to make money by promoting consumer goods it does this by focussing on persuading you and creates a sense of desire or need and a sense of aspiration. However Non-commercial advertising aims to inform about an issue, many also aim to persuade the audience donate money to a charity. It does this by using shock tactics or direct appeals and use different techniques to defy expectations.  

Friday 07th March 2025

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1.  to communicate a clear message about the product, service or issue ✓

2.  inform and educate, persuade audiences, raise awareness and Create a USP ✓

3. Commercial advertising aims to make money by promoting consumer goods ✓

4. 

5

Advertising and Marketing

The products is likely to include:

- name of brand/product

- logo 

- slogan

- specific details of USP/ Product or service 

A hard sell is where the brand is clearly trying to sell a product and is obviously promoting a certain product

a soft sell is where the brand is trying to focus on lifestyle instead of a certain product 

1. to sell Pepsi to people

2. 

3. hard sell

1. to get people to stop smoking around your family

2.

3. Hard sell

This advert uses intertextuality because it references Humpty Dumpty which is a nursery rhyme. They have used his intertextuality reference because they are trying to suggest that their kids jeans are indestructible and long lasting

Historical Advertisement 

In 1960s Coca-Cola advertisements, gender representations often portrayed traditional roles. Men were shown as strong, active, and in control, typically enjoying the product in social, adventurous settings. Women, on the other hand, were depicted as nurturing, passive, and focused on beauty or family life, often seen serving or sharing the product in a domestic or social context. These ads reinforced stereotypical gender norms, where men were associated with power and independence, while women were tied to caregiving and attractiveness.

Friday 14th March 2025

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1. soft sell is where the brand is trying to focus on lifestyle instead of a certain product 

2. the brand name and main image

3. persuasive language and information 

4. hyperbole 

5. imperative 

Logo & Slogen 

- they have put them at the bottom right together and bigger then the rest of the text because people will read it more 

Layout 

- a typical Z Layout and have placed the coke bottle slogan and logo at the end so its the last thing they see and the first thing they will remember 

Images 

- they image portrays a conventionally attractive women, advertising Cola Cola after a tennis match this highlights cola colas refreshing 

language and codes 

- persuasive such as 'Cola - Cola is unlike any other drink in the word' hints to a hyperbolic and persuasive use of language ti encourage the audience to purchase product 

narrative 

- The images are telling a story of a women finishing a tennis match and a man telling her that they should go drink a coke.

colour palette

- The colour palette consists of white, red, black, brown, green 

he 1950 Quality Street advert uses a combination of images and text to create a sense of luxury, indulgence, and celebration. The images likely show the iconic tin of chocolates with bright, appealing colours, which makes the product look premium and desirable. There are also probably pictures of happy, well-dressed people enjoying the chocolates together, helping to link the product with positive emotions like family togetherness and festive moments. The text in the advert uses words like "luxury" and "exquisite" to reinforce the idea that Quality Street is a high-end treat, and phrases like "a treat for all the family" create an emotional connection, suggesting the chocolates are perfect for special occasions. The overall effect of the images and text together is to make the viewer see Quality Street as a symbol of celebration and a must-have product for those meaningful moments.

Friday 28th March 2025

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1. Mackintosh

2. Miss Sweetly, Major Quality

3. Regency

4. Every day working class

5. Alliteration

The main image shows a man sitting between two women, both of whom appear to be competing for his attention. The man is dressed in a suit, while the women are elegantly dressed, suggesting a sense of sophistication. The Quality Street chocolates are placed prominently in the foreground, and the gold frame behind them gives an impression of luxury. The way the women are eagerly engaging with the man while he holds the chocolates implies that Quality Street is desirable and can bring people together. This links to the idea that Quality Street is not just a simple confectionery but a high-status product, marketed as a sophisticated and desirable gift. The advert uses aspirational imagery to appeal to consumers, making them associate the chocolates with luxury, social desirability, and enjoyment.

The text in the advert includes the phrase “What a delicious dilemma!”, followed by “18 delightfully different chocolates and toffees in Mackintosh’s Quality Street”. The brand name is displayed in a bold, elegant font, reinforcing its identity. The phrase “What a delicious dilemma!” suggests that choosing between the chocolates is a pleasurable problem, implying that all the options are equally tempting. The use of “delightfully different” emphasises variety and excitement, making the chocolates seem special and unique. The bold branding ensures that the audience remembers the product name. This links to the overall marketing strategy of Quality Street, portraying the chocolates as a luxurious and exciting treat. The language makes the product feel indulgent and desirable, encouraging consumers to associate it with enjoyment, variety, and social occasions.

The 1950s were a time of strict gender expectations, with clear divisions between men’s and women’s roles. Today, there is more flexibility, equality, and acceptance of different lifestyles. However, some gender stereotypes still persist in media and society. In the 1950s Women were expected to be homemakers, focusing on cooking, cleaning, and raising children. Many left work after marriage to take care of their families. Advertisements often reinforced this idea by portraying women in domestic settings, serving men, or taking care of children. But Today Women have more career opportunities and greater independence. Many balance work and family life, and there's a push for gender equality in the workplace, with more women in leadership roles.

Friday 25th April 2025

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1. how people are portrayed or depicted

2. 1950s 

3. Objects

4.  every day working class people

5. Delicious

Male Glaze Theory 

 - the way in which the visual arts and literature depict the world and women from a masculine point of view. Presenting women as objects of male pleasure 

Green box effect:

 - Connotes to the stereotype of men being powerful and better than females as he is the centre of attention for both the advert and the females in the advert

Yellow Box effect: 

- shows that the man has to choose between the women and the sweets

Blue Box effect:

- the men are wealthy and a higher class 

Positive 

- Inquisitive 

- Interested

- Curious

- Disabled

- Handicapped 

Negative 

- Nosy 

- Curious 

- Retarded 

- Crippled 

Friday 2nd May 2025

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1. to imply or suggest other than the literal meaning

2. Blood , Courage 

3. Oliver Sloggett

4. describes how women are often depicted in visual media from a heterosexual male perspective

5. a visual symbol or design, often used in combination with text, that represents a company, organisation, or product

Adobe 

Barbie

Coca cola

Disney

Explorer

Facebook

Google

Honda

I

J

Kellogg

Lego

Mac Donalds

Nintendo

Oreo

Pintrest

Q

Reeces

Skype

Twitter

U

Virgin Media

Wikipedia

Xbox

Yahoo

amaZon

Persuasions in Adverts

Rhetorical question - are you reading this right now?

Repetition - Hi Hi Hi

Alliteration - Big Bang Boomed

Emotive language - These children are poor, starving, and orphaned. They have nothing and no one

Opinion as Fact - This movie is terrible

Celebrity Endorsement - Michael Jordan's partnership with Nike

Hyperbole - I'm so hungry I could eat a horse!

Facts and Statistics - using dates, numbers and facts to make a point 

Direct Address - You need to study for the exam

Imperatives - Finish your Work now 

1 Repetition, Hyperbole, Imperatives, Emotive language the best four by four by far 

2 Direct Address

3 Triplets, 

4 Alliteration

5 Direct Address 

This can of soup may leave you with Diarrhoea

Rhetorical question 

Facts and opinions 

Friday 9th May 2025 

Do Now

1.  Alliteration, Imperatives, Emotive language

2. Imperative 

3. Alliteration

4. Direct Address

5. Emotive Language/ Hyperbole

Women In Advertising

" I kick Right in the stereotypes " -  Women doing kickboxing - Anti stereotype 

- Stereotype is that women aren't meant to fight and that women aren't meant to do sports

"I kick Balls Deal with it" - Telling men they need to deal with the fact women are playing sports such as football now ``

Women are presented in this advert as strong independent women who are active within sports, this is shown through the actions they are doing, the lighting, the sporty clothing and the anti stereotypical images 

In the Nike & Adidas posters women were represented as strong and active. You could see this by the use of the lightning making it look like they are sweating, the sporty clothing and the physique of all the women

However in the this girl can advert, women are represented as having fun and not really caring what they look like and are confident in there own body. This can be seen in all of the mantra in the video and the print adverts, it can also be seen by the different type of women in the videos and how they are all confident in there own body.  

Friday, 23rd May 2025

Advertising Set Text 

Dominant Ideology:

- The attitudes, beliefs, values, and morals shared by the majority of the people in a given society 

1)  Her facial expression shows confidence and enjoyment. She looks like she is having fun, which makes sport seem like a positive and empowering experience for women, not something to feel nervous or judged about.

2) The model looks like a regular woman, not a professional athlete. She’s sweaty and wearing everyday workout clothes. This makes her more relatable and shows that you don’t have to look perfect to enjoy sport, encouraging more women to feel confident taking part.

3) The title is positive and motivating, especially for younger women, because it says “girl” and focuses on what they can do. However, it might not include older women or people who don’t identify with the word “girl,” so some people might feel left out.                                                          

Propp