C1 Magazine
Friday 13th September 2024
What is representation?
L/o: To explore the concept of Representation & Stereotypes
Representation - is what the media choose to be shown of something
Stereotypes - is a generalised representation of a person, place or thing
Spider-man is a positive representation of a teenager because he is 15 and he is saving people and people want to be just like him
Lamine Yamal is a positive representation of a teenager because he is a successful football player who has put the effort in and people want to be like him and he proves even being young you can still be successful as long as you put the effort in.
Friday, 20th September 2024
Do Now!
1. Representation is what the media choose to show to give a specific view or impression
2. Whether it is positive or negative
3. a stereotype is something someone thinks of you baste on something you cant change such as gender or skin colour
4. There are 2 exams in media
5. Media Audiences
Stereotypes
Teenager - Moody, messy, sleeps a lot
Football player - muscular, fast, quick reflexes
Grandmother - always has sweets, old, moves slowly
In the trailer the stereotypes of a british school and british teenagers being moody and obnoxious are reinforced, however this videos challenges the stereotype that students hate there teachers.
in the next trailer there is the stereotypes being reinforced by girls having lots of makeup people in trollies and being loud
Representations in magazines
L/o to explore the representations found in magazines
Main image – all over the magazine – the image of the magazine
Cover lines - A line of text on the front cover of a magazine, around the main image- describing and promoting the content
Main cover line – its normally the largest cover line promoting the biggest feature in the magazine
Puff - A sticker on the magazine which promotes an item or has the price of an item shown in the magazine
Colour palette - Colour on the magazine based on who the aimed audience is such as a beauty magazine would have pink and purple colour pallet
Direct address - The model is looking directly at the audience/camera
Star vehicle -
Friday 27th September 2024
Do Now
1. masthead is the title of the magazine
2. Cover lines
3. puff is a sticker on the magazine which promotes an item or has the price of an item shown in the magazine
4. is it positive or negative
5. stereotypes
Representations in magazines
Cover 1 - Casual, Normal, Sweet
Cover 2 - Rockstar, Powerful, Celebrity
Cover 3 - Wealthy, Sophisticated, Happy
Differences:
colour palette - one is pink and purple the other is black and blue
star vehicle - one is a female and one is a male
audiences - they are both targeting different audiences
men are represented as liking football because of the cover lines
he is well dressed in a suit
the cover lines suggest that men like shoes and watches
dark colour palette conote that gentlemen are sophisticated
me are interested in fashion
women have been represented as wanting to look a certain way
light colour palette to show stereotypes
likes fashion and men
Friday, 4th October 2024
Representation Task
Do Now!
1. Biggest writing on the magazine, at the top, Different colour, over the main image
2. the picture is looking at you, or using you or we in texts
3. Puff
4. black and blue
5. When a person is treated as an object instead of a person
Friday 11th October 2024
How do you compare representations
Do now
1 - Stereotypes
2 - The process of treating a person like a sex object
3 - Inside of game of thrones
4 - Pink
5 - Moody, Messy, always sleeping
25 mark question
- mark per minute
- take 25 minutes
- take 5 minutes for planning
- list the similarities and differences
- use my list to make my judgement
- use my 25 mark structure to write my essay
- make sure to include my judgment
- Use DEL to help structure you ideas:
- DESCRIBE - the technique/Representation/element used
- EXPLAIN - The connotations/Meanings constructed, support with specific evidence
- LINK - To the overall context/Meaning/question
- in the GQ cover, men are represented as older and sophisticated. The tuxedo has connotations of wealth and elegance and the use of David Beckham as a star vehicle suggests an older audience.
- This is different in the cosmo cover....
they have a male vehicle on a female based/ aimed magazine, therefore challenging the stereotype that men cant model for a female aimed magazine
In the GQ magazine the females are being sexualised and being shown as a power figure and scary and dangerous, the low camera angle also defends the look of power
Tom Daley is a gay man and the clothing he is wearing is very stereotypical for someone who is gay
Similarities
- both being sexualised by both showing a bit of skin
- both targeting a certain audience based on stereotypes
- both have a different gender star vehicle to there depicted audience both challenging stereotypes
differences
- The star vehicle is different, on cosmo it is a gay man and on GQ it is a women
- the colour pattern is different based on there desired audience, still very stereotypical, Tom Daley is wearing pink for a women audience
- Rihanna is being overly sexualised by wearing nothing and the pose she is in
In the GQ cover women are represented as very powerful and dangerous as Rihanna is depicted as Medusa who turns people to stone at the look of them, she is also being very sexualised by the pose she is in the how much skin is being showed. The low angle camera angle and the snake that is wrapped around her body also Follows my idea that that women are being presented as strong and powerful and having know fear.
Friday 8th November 2024
INDUSTRY RESEARCH
L.o: To research companies linked to set products
Circulation - the total number of copies of a magazine that are distributed during a specific period of time
Advertising Revenue - the income earned from placing advertisement in magazines to reach targeted audiences
Subscription price - customers pay a recurring fee to access a magazine
Multi-platform - a strategic approach for media companies to distribute content across multiple platforms to reach a larger audience
readership - an estimate of the number of people who read a publication,
ideology - the set of values and beliefs that are embedded in the content and that influence how audiences interpret the media
brand identity - the image that the magazine presents to its audience
brand identity - the image that the magazine presents to its audience
target audience - a specific group of people that a magazine or other media is aimed at
GQ
GQ was first launched in 1957 under the name Gentlemen's Quarterly, created by clothing publisher Ralph Ginzburg in collaboration with Johan H. Baehr. Originally focused on men’s fashion and lifestyle, the magazine aimed to cater to a discerning, upscale audience. However, it wasn’t until 1967, under new ownership and editorial leadership, that the publication was rebranded as GQ a move that solidified its position as the preeminent authority on men's fashion, culture, and lifestyle. Produced by Condé Nast, GQ has evolved into a dynamic multi-platform brand that extends far beyond its roots as a print magazine. Over the years, the publication has adapted to the ever-changing media landscape, expanding its presence across digital platforms including websites, social media podcasts, and mobile apps. Its ability to stay relevant and innovative has kept it at the forefront of men's media. GQ maintains a monthly print readership of 212,000, with an average circulation per issue in the UK of 89,072. The magazine's target audience consists primarily of affluent men aged 20 to 44(ABC1), often from upper-middle to upper-class backgrounds, who are interested in fashion, culture, grooming, and lifestyle. Today, GQ stands as a global authority, blending style with substance, and offering expert advice on everything from men's fashion to current events, fitness, and entertainment.
Vogue
Vogue was first launched on December 17, 1892, by Arthur Baldwin Turnure in New York City. Initially conceived as a society magazine catering to New York's elite, it focused on social events and cultural trends. However, Vogue’s transformation into the global fashion powerhouse we know today began in 1909, when media mogul Condé Nast acquired the publication. Under his leadership, Vogue transitioned to a monthly format and shifted its focus to high fashion, beauty, and lifestyle, solidifying its place as a leading voice in the fashion world.With Condé Nast at the helm, Vogue set the standard for modern magazine publishing, influencing trends, culture, and style globally. Vogues target audience is primarily is fashion and style conscious females who are educated, sophisticated and wealthy.
Friday, 15th November 2024
Raheem Sterling GQ
L/o - To explore the content a layout design for GQ magazine
Do now!
1. Conde Nast
2. ABC1
3. 20 - 44
4. masthead
according to feminist theory, GQ has a history of objectifying women in its magazine, which promote a chauvinist attitude towards women.
Beginning in the 1990s, the magazine pivoted from a near strict pattern of men only on the cover to introducing including some female actors, models, and music artists on the cover.
While the men on the covers remained clothed, the photographs of women were mostly shot less than fully clothed.
GQ targets its audience through the use of celebrities such as clothed men and nearly nude women celebrities
Cover analysis - media
typography is about the text and the font of the text0
the sans serif fonts used in the cover lines suggest they are modern and up to date but other cover lines have a self writing font. The colour palette on my magazine is turquoise, black, white and brown which i find boring but to the target audience of 20 - 44 year old men they might. thing its very sophisticated and posh and wealthy. The layout of the text is in a Z read from left to right to left to right again and always end on the bottom right of the magazine. In my tom holland magazine the Anchorage Text is ' Friendly neighbourhood... movie star ' is linking to the fact tom holland is the actor of spider man and the other text ' Tom Holland suits up ' is a link to fashion as well as him being spider man.
Friday, 22nd November, 2024
Do Now
1. anchorage is words that accompany an image
2. typography is about the text and the font of the text
3. Cover Lines
4. Sans Serif
5. mid close up shot
Raheem Sterling
Raheem Sterling was born on December 8, 1994, in Kingston, Jamaica. He moved to London with his mother when he was 5 years old, following the tragic death of his father. Sterling's big break came when he joined Liverpool's youth academy in 2010. He made his senior debut for Liverpool in 2012 at the age of 17, In July 2015, Sterling made a high-profile move from Liverpool to Manchester City for a reported £49 million, making him one of the most expensive English players at the time. Sterling made his debut for the England national team in 2012. By 2019, he had become one of England's most influential players, playing a vital role in their run to the semi-finals of the 2018 FIFA World Cup. Raheem Sterling was not only recognised for his footballing abilities but also for his outspoken stance on social issues, including racism in football. he was awarded the Player of the Year by the Football Writers' Association in recognition of his exceptional performances for Manchester City.
Raheem Sterling represents the fight against racism in football not only through his personal experiences and outspoken activism but also by using his platform to demand systemic change, challenge media biases, and support fellow players facing racial discrimination. His courage in confronting racism head-on has helped to bring much-needed attention to the issue and inspire other players and fans to engage in the conversation about racism in football. Raheem Sterling's appearance in GQ during this period was a reflection of his evolving role as an influential figure, not just in football but also in the wider conversation about race and equality. His efforts to challenge racism in the sport and his criticism of the media’s portrayal of Black players were central to why he was featured in such a prominent and respected magazine. The feature allowed him to continue his advocacy and inspire others to join the fight against racism.
Friday, 29th November 2024
Do Now!
1. he is a football player
2. text font
3. racism
4. Serif
5. Anchorage
Image;
Low angle, connotes the power of him looking down on us like a god
long shot connotes the low angle and the power by being able to see his whole stance and it shows his importance and strength
The Black wings connotes racism and him overpowering it
The head tilt suggests confidence and swagger
The lack of shirt = very masculine with muscles,
fights the stereotype of women being angle
Image
In this Raheem Sterling Magazine They are using a long shot to show his stance of power and confidence, they also use a low angle shot to show his strength and him looking down on us like he has the power of a god. This shows how powerful he is in the fight of racism in football and how much he is influencing and helping in the fight. The lack of shirt and the tattoos and the jewellery stereotypes the masculinity.
Lexis
The Word Guardian angel being the main text ( main cover line ) connotes to him being the face of the fight of racism in football, and Having His name in bold shows his importance weather people knows who he is or not.
Assessment improvement Friday,13th December 2024
Do Now
1. Cover lines allows the audience to see what sort of content will be inside the magazine.
2. the purpose of a magazine cover is to get the attention of the reader/buyer
3. Racism in football
4. At the bottom of the subject looking up
5. A convention is the way in which something is done
Non - Verbal codes - mise en scene
written codes - Anything written
Gesture codes - body language
By using a low angle long shot you can see the The gesture code of the main images which shows Raheem Sterling in a confident stance, which connotes power and status, with a large of black wings, which connotes him being sort of angelic like a ' Guardian Angel ' as it says on the main cover line He looks serious and directly addresses the audience.
LANGUAGE
Another way GQ’s Front cover communicates meaning is through its language use on the cover lines. This is seen when they use 'guardian angel' as their big main cover lines which is clearly talking about Raheem sterling as being a guardian angel and it links back to what I said earlier about the black wings connoting that Raheem sterling is angelic as he is protecting people and is being this main influence against racism not just in football. However, the fight against racism is not the only meaning the front cover communicates through language. Through the use of the other cover lines, they are still incorporating there main meaning in all their magazines on how to be a gentleman and sophisticated. They do this by using the cover line ' how to wear a broken suit ' and ' why its finally OK to own a belt bag '. This shows that GQ are still trying to incorporate the the meaning of how to be a gentleman and sophisticated and they do this because to be a gentleman you couldn't wear a broken suit which is a suit with multiple colours, however as society has gone on that has changed and GQ are saying its finally okay for someone who is a sophisticated gentleman to now mix colours in suits.
Friday 20th December 2024
Do Now!
1. Suggest
2. angelic
3. sophisticated MEN
4.
5.
GQ Representation
Sterling is shown shirtless with defined muscles, which emphasises physical strength and athleticism.
The inclusion of Sterling on a GQ cover reflects evolving standards of masculinity, moving away from purely physical dominance to include intelligence, compassion, and social impact.
Using a hugely successful black cover star as their dominant image, GQ is presenting a role model for its readers, someone to aspire to be like
The inclusion of Sterling on a GQ cover reflects evolving standards of masculinity, moving away from purely physical dominance to include intelligence, compassion, and social impact.
Using a hugely successful black cover star as their dominant image, GQ is presenting a role model for its readers, someone to aspire to be like
Friday 10th January 2025
Do Now!
1. fashion and lifestyle
2. ABC1 women who are aged 20 - 44
3. conde nast
4. to attract an audience
5. pretty, slim, attractive, young
2. ABC1 women who are aged 20 - 44
3. conde nast
4. to attract an audience
5. pretty, slim, attractive, young
CASE STUDY - 2
Harry Styles and Rihanna’s Vogue covers represent a significant evolution in the magazine's approach to diversity. By featuring personalities who challenge norms and embody modern values, Vogue is not only staying culturally relevant but also helping shape the future of media and representation in fashion.Unlike in the past where most of its covers where very stereotypical and focused on white people.
Malala
- In 2020, Malala graduated from the University of Oxford with a degree
- She founded the Malala Fund in 2013, a non-profit organization
- Malala co-authored her memoir, I Am Malala: The Girl Who Stood Up for Education and Was Shot by the Taliban.
- At the age of 15, Malala was shot in the head by Taliban militants in 2012 while traveling on a school bus in Pakistan's Swat Valley and survived.
- In 2014, Malala became the youngest-ever recipient of the Nobel Peace Prize at the age of 17.
- On her 16th birthday in 2013, Malala delivered a powerful speech at the United Nations
- Malala has met with world leaders, including former U.S. President Barack Obama
- Malala received the Sakharov Prize for Freedom of Thought in 2013
Malala Yousafzai, was passionate for girls' education in Pakistan from Swat Valley. In 2012, at the age of 15, she was shot in the head by a Taliban gunman while riding a school bus because of her outspoken activism against the Taliban's ban on girls' education. Despite the life-threatening attack, Malala survived and emerged as a global symbol of resilience and courage, continuing her fight for every girl’s right to education. In 2021, Malala reached another milestone when she graced the cover of British Vogue, highlighting her journey as an activist and her work through the Malala Fund, which supports educational initiatives worldwide. However she is best known as the youngest-ever Nobel Peace Prize laureate, awarded in 2014 for her relentless efforts to promote education for girls and has presented herself in front of many world leaders including former U.S President Barack Obama.
Friday 17th January 202
Do Now
1. getting shot in the head and surviving
2. US & UK were preparing to leave Afghanistan
3. ABC1 women who are aged 20 - 44
4. no
5. no
Media language Analysis
Vogue General Mast head
- serif font, Didot Font used since 1950s, known as the vogue font - font
- professional, sophisticated, classic, architectural - font connotations
- the fashion or style at a particular time. - vogue
- the importance of it being a well known fashion brand and establishes authority among other magazines mainly fashion magazines - Block capital connotations
Malala mast head
- having the masthead goes over Malala because it is suggesting she has the same authority as vogue and that she has the same importance as vogue. The Silver colour connotes elegance, modernity, and 2nd place as a focus to Malala as she is the first focus and vogue is a 2nd focus as silver is alway represented as 2nd place in medals for nearly everything.
Anchorage text
- her name is presented in bright white text. This design choice serves to immediately draw the reader's attention to her identity, emphasising her significance as the cover star.
- legend connote, basically calling her a legacy which is showing the importance and impact she has had on the world already
- activist connotes her dedication to what she is fighting for
- survivor makes her sound strong and shows here resilience
Layout
- Follows traditional magazine layout, Z - shape
- direct address, she is looking at camera
- her eyes are becoming the centre of attention
Cover lines
- they follow a design pattern where the title is black and the main writing is in silver showing its importance to Malala
image
- medium close up shot because they want us to see her hijab
- Malala's hijab is a cultural symbol representing her heritage
- vibrant red colour of the headscarf convey a message that traditional attire can be both powerful and contemporary, challenging stereotypes about Muslim women's fashion choices.
- clothing is the same colour s the background because vogue want you to focus on her as a whole mainly her face though instead of her clothes
- looks confident and friendly and approachable due to the direct address
Friday 24th January 2025
Do Now!
1 - Z
2 - Boxer
3 - Medium close up Shot
4 - Direct address
5 - courage, power
Cover analysis - Media Language
Firstly the cover image of Malala typically features a medium close-up portrait of her where you can clearly see the determination in her eyes and the subtle strength in her posture. The medium close-up captures the vulnerability in her expression as well. Her use of direct address engages the viewer, conveying her power. Her expression connotes strength, which links to her role as a symbol of resilience for girls' education. The use of soft lighting and minimal background draws all attention to her, allowing her face to become the main point of the cover. The red background and clothing symbolises sacrifice in Malala's case, because of how much she has lost in the fight for girl's education. It could also symbolise her courageous stand against the Taliban and her fight for girls' education, highlighting her passion for social justice and human rights. Malala’s traditional headscarf, worn with grace, symbolises her cultural identity while also emphasising empowerment. Overall, the image captures the essence of her courage.
The main cover line highlights Malala’s courage, her personal sacrifice, and her transformation into a global icon for education and social justice, making it an invitation to learn about her journey. The silver enhances the cover line by adding an element of respect, modernity, and strength, reinforcing the themes of Malala’s enduring impact, resilience, and the global significance of her journey for Girl's education. In the main cover line it says ' survivor, activist, legend ', most people get called legends years after they have died, however in Malala's case she is being called a legend whilst she is still alive which shows her social significance and impact she has already had on the world. The rest of the cover lines reinforce Vogue's authority as 'fashion bible' and shows there importance, furthermore the silver on the cover lines connotes how they are coming second place to Malala.
The layout of the Vogue cover is in the normal Z shape which is featuring Malala to highlight her as a central figure of influence and change. The central positioning of Malala, accompanied by bold, sophisticated typography, and the use of space and colour, reinforces her significance as a global icon. The cover layout not only directs attention to her personal story but also frames Malala within the world of fashion, culture, and social change.
The Masthead being in front of Malala Connotes her importance and that her and vogue are equally as important as each other.
Friday 31st January 2025
Do Now!
1. how the media chooses to re present the world to us
2. positive or negative
3. islamic
4. No
5. courage, strength
Case Study #2 - Malala Yousafzai Representation
In the past muslims have been represented as terrorists and bad people, and have been portrayed as them in movies and shows however that isn't the case now. Muslims aren't terrorists and they aren't portrayed that way anymore
Explain how both ethnicity and gender have been represented on the Malala vogue cover
The vogue cover pushes against the traditional ethnic stereotypes often imposed on women modeling in vogue magazines. It showcases Malala as a dynamic, impactful individual whose work and influence are not limited or defined by her ethnicity, but instead by her powerful voice, intellect, and global activism. This representation shifts the narrative from stereotypical portrayals to a more empowering and inclusive one. The anti stereotype in the picture and the cover lines indicate that vogue is moving forward and isn't attached to the stereotypes of women anymore.
Malala’s Vogue cover challenges traditional gender stereotypes by presenting her as an empowered, intellectual, and resilient leader. Rather than emphasising femininity or focusing on physical appearance, the cover elevates Malala’s role as an activist who has used her platform to create meaningful social change.
In Malalas vogue cover the cover lines are still very stereotypical talking about dating and clothes and this connotes the stereotype that all women are into fashion and love. However not all the cover lines are stereotypical, the cover line fight talks in anti - stereotypical and shows that women care about men sports and men inter views
Friday 7th February 2025
Do Now
1. diversity
2. fight talk
3. confident
t4. a survivor
5. terrorists
Similarities:
- both are powerful
- both wearing red
- both are ethnically diverse
- both are of the female gender
- both are represented as sophisticated and feminine
- both use direct address
differences:
- there job titles
- lizzo more glamorous
Friday, 14th February 2025
difference -
Kim is presented in a more Sexual way having less clothing on
malala - medium close up shot
Kim - medium long shot
grey and white and pink colour palette in Kims magazine
a red, black and silver colour palette in Malala magazine
Kim cover lines are more about fashion and makeup
Malala is more about her and strength and power
Kim magazine is more stereotypical saying women only care about there looks
Malala is anti stereotypical is fully covered up showing no skin only her face and is about her goals and a cover line saying fight talk which shows women are interested in boxing not just fashion
similarities -
Both represented in a feminine way
The representation of gender is very different between both covers. In the Elle Cover Women are represented in a very sexual way, this is created by the use of the medium long shot which Connotes her whole outfit, this outfit shows lots of skin along her legs as she is only wearing a jacket, the main cover line covers part of Kim, this image Connotes Kim in a very sexualised way, a lot less sexualised than vogue does for malala. In fact Malala is shown to be very sophisticated. This is created by the use of the medium close up camera shot of her. where her whole body is covered by her red clothing, and her traditional headscarf that symbolises her religion, this connotes the sophisticated look as she is still represented as feminine but she has a look of power about her connoting she is determined to make a difference. But going back to the Elle cover she also shows power but a different type of a power, She is enticing people to read the magazine from her looks.
Another difference between the two magazine cover is that in the Vogue Cover is Very anti stereotypical when representing women. In the Vogue cover Malala is represented as sophisticated and a survivor, she also is strong and doesn't need anything but her beliefs. the cover lines in the vogue magazine talk about ' fight talk ' which connotes they have a anti stereotypical audience who don't care about fashion and makeup as much but they care about boxing and what malala is trying to do for girl's education. Whereas the Elle Cover reinforce harmful stereotypes by emphasising looks over substance, conforming to narrow beauty standards and they stereotype their audience and expect there female audience to only care about looks and fashion and wanting to look like Kim
The representation of gender in the Vogue Malala cover and the Elle Kim cover highlights distinct contrasts in how femininity and strength are portrayed this is seen in the camera angle and stance both the models are in. On the Vogue cover, Malala is depicted with a more traditional and soft femininity, reflecting her role as a global symbol of peace, education, and advocacy. Her serene appearance emphasises a quiet strength. In contrast, Kim's Elle cover presents a more modern, assertive take on femininity. Her powerful stance and bold fashion choices project confidence and independence, Kim's cover embraces a dynamic, confident, and often celebratory representation of gender.
Both the Vogue Malala cover and the Elle Kim cover represent women showcasing strength and empowerment in their own unique ways. Each cover challenges stereotypical portrayals of femininity by highlighting the women’s resilience, intelligence, and independence. Malala’s soft yet dignified pose on Vogue speaks to a quiet strength that transcends conventional expectations, while Kim’s bold, confident stance on Elle exudes a sense of agency and control. Despite the differences in style and approach, both covers focus on portraying these women as influential figures who shape the conversation around gender, advocating for progress and equality in their respective fields. They both break away from passive representations of women, instead highlighting their power and agency.
25 MARK COMPARISON Q: 21/25
WWW: you’ve clearly identified differences and analysed them accurately and with detail
EBI: link your ideas to the Vogue values/target audience
TARGET 1: ensure you add specific examples from the two covers
DIRT: include more detailed reference to the covers in paragraphs 2 & 3
WWW: you’ve clearly identified differences and analysed them accurately and with detail
EBI: link your ideas to the Vogue values/target audience
TARGET 1: ensure you add specific examples from the two covers
DIRT: include more detailed reference to the covers in paragraphs 2 & 3
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