Wednesday 12th February 2025
Film Industry
L/O - to research key terminology & context surrounding the film industry
Wednesday 12th March 2025
Do Now
1. process of making copies
2. Universal pictures
3.
4. april 2020
5. september 2021
L/O - to explore marketing methods in NTTD
explain why the delayed release of 'No time to die' was an issue for the team behind the movie
the delayed release of No Time to Die posed financial, logistical, and marketing challenges for the production team as they initially cost a lot and were then worthless and now cost even more as they had to market for longer to keep the hype, as well as creating frustration among fans and disrupting industry-wide plans. It was a significant hurdle in a year already marked by uncertainty and change for the film industry.
"No Time To Die" promoted itself through traditional James Bond product placements with brands like Aston Martin, Omega watches, and Smirnoff vodka, as well as through dedicated marketing campaigns and special edition merchandise tie-ins.
Luxury Brands: The film heavily features luxurious brands like Aston Martin cars, Omega watches, Smirnoff vodka, Chopard jewelry, and Tom Ford suits, aligning with Bond's image.
Vehicles: Besides Aston Martin, other vehicles featured include Triumph Motorcycles (Tiger 900 and Scrambler 1200) and a Toyota SUV, with Land Rover also present though with a lesser role.
Other Products: The film also featured product placements of LG Monitors, David Clark Headsets and various firearms.
Merchandise: Special edition merchandise like Aston Martin DB5 cars with authentic bullet-hole damage, a limited edition Land Rover Defender V8 Bond Edition, and a variety of other 007 branded products were released to coincide with the film's release.
teaser - short action
Heineken - humour and action
music
Wednesday 19th March 2025
Do Now!
1. Marketing is the process of promoting and selling products or services
2. NTTD was delayed due to COVID - 19
3. Teaser Trailer
4. Universal studios/Billie made the sound track
5. Bauer Radio dedicated station to bond music
Circulation and Regulation
L/O - to explore circulation and regulation in the film industry
How do you watch films?
- Online streaming services
- Cinema
- DVD
Exhibition takes place in the following order:
1 - Cinema release
2 - DVD release
3 - 'Free to air' television
In the last few years there has been a change in the way audiences/ viewers consume film, The rise of Netflix, Amazon Prime, and other streaming sites has made film more easily accessible to viewers, They can stream digital copies straight to there tv.
1. NTTD was in the cinema for 1 month
2. they made 774.2 million USD at the box office
3. No it wasn't released on DVD, VOD, PPV simultaneously
4. In the UK NTTD was shown on itv on new years day 2023 (because everyone just want to sit down and watch a film on new years day)
5. NTTD is available on Amazon prime, Youtube, Google play, PPV and Apple TV
6. The DVD/ VOD/ PPV sales where very successful
1. No Time To Die had a 12A uk Rating for its cinematic release and a 12 for its physical media and VOD/ Streaming release
2. To secure a wider audience But not put off adults
3. 12
Wednesday 23 April 2025
Do Now
1. Circulation is showing the film
2. cinema, DVD
3. 1 month
4. 12A
5. to secure a wider audience
Audience Appeal
Personal Identity -
Media Products allows audiences to find role models and other people with similar values
Access media forms to forget about worries and troubles for a while
Entertainment -
Use of media to escape the humdrum of their boring everyday lives
Social Interaction -
The ability of media products to produce a topic conversation between other people
Media Products allow the audience to break down barriers of time/ distance to communicate with others
Information -
Any information can be learned through different forms of media
Media allows the audience to gain an insight into other peoples lives
Entertainment - Gaming
The Uses and Gratification Theory of entertainment fits well with gaming because many people play games to have fun, relax, or take a break from real life. Games let players explore new worlds, complete challenges, and enjoy stories in a way that’s more interactive than watching TV or movies. Whether it’s the excitement of winning, the fun of playing with friends, or just passing time, gaming gives people a way to enjoy themselves. This shows that players choose games to feel entertained and to get something out of the experience. This shows that the theory of entertainment in U&G applies to gaming because lots of people find these games to entertain them and to keep them busy through out the day.
Wednesday 30th April 2025
Do Now!
1. Entertainment - Escape real world
2. Personal identity - Role Models
3. Social interaction - Creates links with others
4. Information - Found out new Information
5. DEL
The Audience Appeal
L/O - to apply uses and gratification to No Time To Die
Marketing Methods:
- Trailers - Entertainment
- Heineken ad - Information
- Posters - Information / Social interaction
- Website - Social Interaction
- Merchandise - Personal Identity
- Billboards - Information
- Sponsership
Information
Information / Entertainment / Personal Identity
Entertainment -
The No Time To Die trailer uses fast-paced action, dramatic music, and suspenseful scenes to entertain the audience. It also uses familiar characters and exciting visuals to grab attention and keep viewers interested, fulfilling their need for excitement and enjoyment and to escape from the real world.
Personal Identity -
One gratification the audience might experience from watching the No Time To Die trailer is personal identity. This is because the trailer shows a strong and skilled character like James Bond, which some viewers may admire or look up to. It may also reflect traits they see in themselves or wish to have, like bravery or confidence. This links to the Uses and Gratifications theory, as audiences may use media to explore their own identity or to connect with certain values and role models. The Uses and Gratifications Theory says that audiences actively choose media to meet their needs. One of these needs is personal identity, where viewers connect with characters who reflect traits they admire or relate to. In the No Time To Die trailer, James Bond’s bravery and confidence may help viewers understand themselves better or feel inspired, showing how the trailer supports this gratification.
Wednesday 7th May 2025
Do Now
1. Heineken ad
2. Good vs Bad
3. Lots of action, gun fights, car races
4. Learn about new characters
5. Website, Trailer comments, Review
Film Industry Audience Expectations
L/O - to consider our knowledge of the film industry
- Character posters
- Trailer
- Information on the film or backstory to the film
- Links to Social media platforms
- Links to a Store to buy merchandise
Why would having the same actors from previous films be appealing to fans?
Having the same actors from previous films is appealing to fans because it creates a sense of familiarity and helps continue the storyline. Over time, audiences build emotional connections with the characters, so seeing the same actors keeps them interested and engaged. It also means fans know what to expect from the performances. For example, in No Time To Die, having Daniel Craig return as James Bond makes the film feel like a proper part of the series, which is satisfying for loyal fans who have followed his journey.
Why Might Phoebe Waller Bridge's involvement encourage different audiences to watch the film?
Would have an increase in female audience as we would have a different view on the film
How do Bond Conventions appeal to the Audience?
The opening action scene appeals to the audience by using fast-paced action, suspense, and dramatic stunts. This grabs the viewer’s attention straight away and creates excitement. The use of car chases (Iconic car), explosions, and fight scenes builds tension and keeps the audience engaged. It also raises questions about what will happen next, encouraging viewers to keep watching. For fans of the James Bond series, it includes the action and style they expect, which makes the scene even more enjoyable and satisfying.
Wednesday 14th May 2025
Do Now
1. Eon Productions Limited
2. Universal pictures
3. 12A
4. 12
5. it allowed younger people to watch the film as well as showing the film is more for the older children and adults
Film Industry Exam Structure
Question 3 Industry
- 3a). One company that produced the James Bond film NTTD was Eon Productions
- 3b). Media Conglomerate is a large company that owns multiple businesses in film this could be a company that has production and distribution such as Disney or Warner Brothers
- 3c). Accessing media on different platforms and merging of two or more media types. We can see this in the film industry through streaming films on multiple devices such as phones/TV or Laptop
- 3d). Films use a range of modern technologies to reach audiences and promote their release. One of the most important methods is social media, which allows film companies to share trailers, posters, behind-the-scenes content, and interviews directly with fans. For example, No Time To Die used platforms like Instagram, Twitter and YouTube to release teaser trailers and updates, such as the Heineken add, helping to create hype and build anticipation before the film came out. These platforms also allow fans to like, share, and comment, which spreads the promotion even further through word of mouth.
Another way films use technology is through streaming and online platforms. Even though No Time To Die was mainly released in cinemas, it was later available on streaming services, which gave it a second wave of publicity and made it easier for a wider audience to access. Trailers and adverts for the film also appeared on platforms like YouTube, where they could be targeted at specific age groups or interests using data and algorithms. This kind of targeted advertising helps reach the right audience more effectively.
This shows that technology helps appeal to audiences and promote the films because it makes promotion faster, more personal, and more targeted. It allows films like No Time To Die to reach the right people through social media, online ads, and streaming, keeping audiences engaged and excited to watch the film.
- 4a). Media producers categorise audience through age and gender this can be seen in the age rating of the film being the films main target audience and the promotion of the film and weather its aimed at a specific gender
- 4b). No Time To Die targets audiences through action by including exciting scenes like car chases, shootouts, and explosions. These fast-paced moments grab the attention of action fans and create excitement, making the film more appealing to viewers who enjoy high-energy, thrilling experiences.
No Time To Die also targets audiences through relatable characters by showing personal struggles and emotions, like James Bond dealing with trust and loss. This helps viewers connect with the characters on an emotional level, making the story more engaging and meaningful for a wider audience.
The theory of uses and gratification identified entertainment as appeal to the audience because its an escape from reality. We can see this in the website through the action packed trailers and images from through out the whole film, this escapes the audience from reality as they are focused on the action packed trailer enjoying it and being entertained.
Wednesday 21st may 2025
Do Now
1. Conglomerate is a large company that owns multiple businesses in film this could be a company that has production and distribution such as Disney or Warner Brothers
2. Accessing media on different platforms and merging of two or more media types. We can see this in the film industry through streaming films on multiple devices such as phones/TV or Laptop
3. Media producers categorise audience through age and gender
4. Action
5. Personal identity, Entertainment, Information, Social Interaction

19/3- Great notes and well structured on your blog. T:You are missing some notes from absence, please catch these up by looking at my blog for the missing lessons.
ReplyDelete30/4- Great response. T: 2. Describe in detail the theory and how Personal Identity features in this.
ReplyDelete